Matomo

Wellington, New Zealand
Founded 2007

Matomo (formerly Piwik) is an open-source web and app analytics platform that provides a privacy-first alternative to Google Analytics. Founded in 2007 by Matthieu Aubry, it is developed and commercially supported by InnoCraft Ltd, a New Zealand-based company. Matomo gives organizations 100% data ownership and can be self-hosted on-premise or used as a cloud-hosted service, making it fully GDPR and CCPA compliant. It is used on over 1.4 million websites in more than 190 countries.

Last Updated: March 13, 2026

Current Valuation

No valuation data available

Funding Summary

$2M

Total reported funding

Key People

Matthieu Aubry
Co-Founder & Chief Product OfficerFounder
LinkedIn Profile
Thomas Steur
Co-Founder & CTOFounder
LinkedIn Profile

Core OSS Projects

The leading open-source web analytics platform, providing privacy-first analytics for websites and apps

License: GPL-3.0-or-later

Business Information

Industries

Marketing

Technologies

Self-Hosted
Privacy-First
PHP
Analytics
Web Analytics

Sectors

Enterprise

Licenses

GPL-3.0-or-later

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