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Campaign Brief

Stephanie Pringle & Alison Fowler: Why Ai Generated Synthetic Faces Are Costing Brands Their Most Valuable Asset – Consumer Trust – Campaign Brief

The article discusses how AI-generated synthetic faces erode consumer trust, citing research from YouGov and SmythOS that shows 62% of consumers trust social media content less if it's AI-generated and 52% report reduced engagement with suspected AI content.

Companies:SmythOS
Media MentionJun 3, 2026

Sovereign Magazine

Open Source Smythos: A New Operating System for the Age of AI Agents

Sovereign Magazine announces "Open Source Smythos," a new operating system designed for the era of AI agents. This operating system aims to provide a foundational platform for the development and integration of artificial intelligence. The announcement suggests a focus on open-source principles for this new technology.

Companies:SmythOS
AnnouncementJul 5, 2025

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