Snowplow

London, United Kingdom
Founded 2012

Snowplow is a customer data infrastructure platform that enables organizations to collect, process, and own rich, real-time behavioral event data across the entire customer journey. The platform provides event tracking, data pipelines, and real-time customer context to power advanced analytics, personalization, and AI applications.

Last Updated: March 8, 2026

Current Valuation

$240M

as of June 30, 2022 (Source)

Funding Summary

$56.7M

Total reported funding

Key People

Alex Dean
CEO & Co-FounderFounder
LinkedIn Profile
Yali Sassoon
CTO & Co-FounderFounder
LinkedIn Profile

Core OSS Projects

Open-source customer data infrastructure platform for collecting and processing behavioral event data at scale

License: Apache-2.0

Business Information

Industries

Data & Analytics

Technologies

Customer Data Platform
AI/ML
Data Pipelines
Real-time Analytics
Analytics

Sectors

Enterprise

Licenses

Apache-2.0

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