Mutinex
AI-powered marketing analytics platform
Melbourne, Australia
Founded 2018
Mutinex provides an AI-powered marketing analytics platform that delivers comprehensive marketing mix modeling solutions to help businesses optimize their marketing investments. The platform uses advanced analytics to measure marketing effectiveness across channels and provide data-driven recommendations for budget allocation.
Websites:
Last Updated: July 27, 2025
Current Valuation
$87M
as of January 1, 2024 (Source)
Funding Summary
$23.3M
Total reported funding
Media Mention
June 10, 2026
Mumbrella: Marketers cutting best brand-building channels first as they 'short the long' - Mumbrella
Media Mention
May 29, 2026
Mumbrella: Warning sounded over free MMM from digital platforms - Mumbrella
Media Mention
May 29, 2026
Mediaweek: The analogue backlash: Social Soup exposes ‘community washing’
Media Mention
May 29, 2026
B&T: Consumers Crave 'Real Creators & Real Experiences' But When Will Budgets Follow Suit? - B&T
Media Mention
May 28, 2026
Mumbrella: Mumbrellacast: Live and sweaty at M360 - Mumbrella
Showing 1-5 of 23 headlines
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Key People
Core OSS Projects
A comprehensive evaluation framework for Marketing Mix Models (MMM)
License: Apache-2.0
Business Information
Category
AnalyticsIndustries
Marketing
Technologies
MetricsAI
Sectors
Enterprise
Licenses
Apache-2.0
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Socials and Communities
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