Mutinex
Melbourne, Australia
Founded 2018
Mutinex provides an AI-powered marketing analytics platform that delivers comprehensive marketing mix modeling solutions to help businesses optimize their marketing investments. The platform uses advanced analytics to measure marketing effectiveness across channels and provide data-driven recommendations for budget allocation.
Websites:
Last Updated: July 27, 2025
Current Valuation
$87M
as of January 1, 2024 (Source)
Funding Summary
$23.3M
Total reported funding
Announcement
April 27, 2026
Adweek: Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend
Announcement
April 27, 2026
B&T: ‘A Momentous Moment’: Hershey Partners With Mutinex To Sharpen Marketing Decision-Making
Media Mention
March 30, 2026
Mumbrella: DSP Wars Episode III: Revenge of the Holdcos
Media Mention
March 26, 2026
Mi-3: Outcomes-based measurement for TV: "We're just weeks away from demo"
Announcement
March 25, 2026
B&T: Mutinex Hires Reams Of Talent, Promotes Peter Photinos To Chief Product Officer
Showing 1-5 of 7 headlines
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Key People
Core OSS Projects
A comprehensive evaluation framework for Marketing Mix Models (MMM)
License: Apache-2.0
Business Information
Industries
Marketing
Technologies
Metrics
AI
Analytics
Sectors
Enterprise
Licenses
Apache-2.0
Socials and Communities
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