Mutinex
AI-powered marketing analytics platform
Melbourne, Australia
Founded 2018
Mutinex provides an AI-powered marketing analytics platform that delivers comprehensive marketing mix modeling solutions to help businesses optimize their marketing investments. The platform uses advanced analytics to measure marketing effectiveness across channels and provide data-driven recommendations for budget allocation.
Websites:
Last Updated: July 27, 2025
Current Valuation
$87M
as of January 1, 2024 (Source)
Funding Summary
$23.3M
Total reported funding
Media Mention
June 26, 2026
Digiday: CMOs still haunted by hard questions about value of ad creative
Announcement
June 25, 2026
Mumbrella: Mutinex showcases outcome-based media activation pilots at Cannes Lions - Mumbrella
Announcement
June 25, 2026
B&T: 'Continuous, Reliable Measurement Of Real Business Impact': Mutinex, Hershey & The Trade Desk Debut Outcome-Based Media Activation - B&T
Announcement
June 24, 2026
PRWeb: Mutinex, Hershey and The Trade Desk Demonstrated New Outcome‑Based Media Activation at Cannes Lions
Announcement
June 24, 2026
Adweek: How Marketers Can Align AI With Real Business Growth
Showing 1-5 of 28 headlines
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Key People
Core OSS Projects
A comprehensive evaluation framework for Marketing Mix Models (MMM)
License: Apache-2.0
Business Information
Category
AnalyticsIndustries
Marketing
Technologies
MetricsAI
Sectors
Enterprise
Licenses
Apache-2.0
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