Mutinex Headlines

Mumbrella

Mutinex's MROI Index report reveals brands are cutting long-term brand-building channels like cinema and TV while increasing spend on saturated digital channels, presented at Mumbrella360.

Companies:Mutinex

B&T

Henry Innis of Mutinex discusses the disconnect between marketing spend and measurement in an industry panel.

Companies:Mutinex

Mediaweek

Henry Innis of Mutinex challenges digital metrics and urges marketers to communicate value to finance, featured in a panel at Social Soup event.

Companies:Mutinex

Mumbrella

Mutinex co-founder Henry Innis warns about biases in free marketing mix modelling tools at Mumbrella360.

Companies:Mutinex

Mumbrella

Mumbrella podcast recap mentions Mutinex's Henry Innis and Nicky Barton speaking at the conference.

Companies:Mutinex

Capital Brief

Mutinex founder Henry Innis is quoted in a Capital Brief article about the impact of proposed capital gains tax changes on Australia's startup ecosystem, providing his perspective on the issue.

Companies:Mutinex

The Conversion Feed (Automated Sales Machine)

Article discusses Hershey's use of Mutinex and Tracer for monthly agentic AI marketing mix modeling, projecting a 4-5% revenue lift.

Companies:Mutinex

Mutinex

Mutinex announces GrowthOS On-Demand, a self-service version of its commercial mix modeling platform.

Companies:Mutinex

B&T

Mutinex launches Self-Serve GrowthOS, a new tier of its commercial mix modelling software for startups and scale-ups, beating Google to market.

Companies:Mutinex

Viral Methods

Detailed article about Hershey's AI-driven marketing mix modeling, highlighting their use of Mutinex and Tracer to improve measurement cadence and decision-making.

Companies:Mutinex

Digiday

Hershey's VP discusses how Mutinex's AI agents enable real-time marketing decisions, with substantial coverage of the partnership.

Companies:Mutinex

India Digital Advertising

Analysis of Hershey's AI transformation in marketing, featuring their use of Mutinex and Tracer for faster, data-driven budget allocation.

Companies:Mutinex

Mumbrella

Mutinex co-founder Henry Innis argues that proposed removal of CGT discount would harm startups like Mutinex, potentially forcing the company to relocate operations to the US.

Companies:Mutinex

Complete AI Training

Hershey launches a real-time AI marketing system built with Mutinex and Tracer, enabling overnight budget recommendations.

Companies:Mutinex

DesignRush

Hershey launches AI marketing system with Mutinex and Tracer for real-time media optimization, moving from periodic to continuous analysis.

Companies:Mutinex

Complete AI Training

Hershey uses Mutinex's agentic AI to run marketing mix modeling monthly, expecting a 4-5% revenue lift.

Companies:Mutinex

Adweek

Adweek reports that Hershey is partnering with Mutinex and Tracer to modernize its marketing mix modeling using agentic AI. The article substantially discusses Mutinex’s always-on MMM system and multi-agent approach for improving marketing spend decisions.

Companies:Mutinex

B&T

B&T covers Hershey’s partnership with Mutinex to improve real-time marketing decision-making across its large marketing budget. The article includes substantial detail on Mutinex’s AI infrastructure, U.S. momentum, and comments from CEO Henry Innis.

Companies:Mutinex

Mumbrella

Mutinex co-founder Henry Innis provides insights into the competitive landscape of the demand-side platform market, highlighting the conflict between major players.

Companies:Mutinex

Mi-3

Nine is collaborating with econometrics modeling players like Mutinex and Kantar on outcomes-based measurement for TV, indicating Mutinex's involvement in significant industry initiatives.

Companies:Mutinex

B&T

Mutinex has expanded its team by hiring new talent and promoting Peter Photinos to Chief Product Officer, indicating growth and strategic leadership changes within the company.

Companies:Mutinex

Cynopsis

Mutinex, an agentic marketing effectiveness platform, has appointed Mike Finnerty as its new President for the United States. Finnerty previously held a position at TransUnion.

Companies:Mutinex

LBBOnline

Australian and New Zealand ad-tech startups are focusing on helping Chief Marketing Officers (CMOs) justify and protect their marketing budgets. Companies like Springboard, Tracksuit, and Mutinex are developing tools and services to demonstrate the value and effectiveness of marketing spend, aiming to support CMOs in a challenging economic climate.

Companies:Mutinex