Mutinex Headlines

Digiday

Article on CMO challenges cites Mutinex's growth and partnership with Hershey as examples of measurement innovation.

Companies:Mutinex

Mumbrella

Mutinex debuted pilots for outcome-based media activation at Cannes Lions, with Hershey as early tester and The Trade Desk as technology enabler.

Companies:Mutinex

B&T

Mutinex debuts outcome-based media activation pilot with Hershey and The Trade Desk at Cannes Lions.

Companies:Mutinex

PRWeb

Press release announcing Mutinex's new outcome-based media activation pilots with Hershey and The Trade Desk at Cannes Lions.

Companies:Mutinex

Adweek

Adweek covers Mutinex's Biddable Outcomes initiative with The Trade Desk and Hershey, focusing on outcome-based activation.

Companies:Mutinex

Mumbrella

Mutinex's MROI Index report reveals brands are cutting long-term brand-building channels like cinema and TV while increasing spend on saturated digital channels, presented at Mumbrella360.

Companies:Mutinex

B&T

Henry Innis of Mutinex discusses the disconnect between marketing spend and measurement in an industry panel.

Companies:Mutinex

Mediaweek

Henry Innis of Mutinex challenges digital metrics and urges marketers to communicate value to finance, featured in a panel at Social Soup event.

Companies:Mutinex

Mumbrella

Mutinex co-founder Henry Innis warns about biases in free marketing mix modelling tools at Mumbrella360.

Companies:Mutinex

Mumbrella

Mumbrella podcast recap mentions Mutinex's Henry Innis and Nicky Barton speaking at the conference.

Companies:Mutinex

Capital Brief

Mutinex founder Henry Innis is quoted in a Capital Brief article about the impact of proposed capital gains tax changes on Australia's startup ecosystem, providing his perspective on the issue.

Companies:Mutinex

The Conversion Feed (Automated Sales Machine)

Article discusses Hershey's use of Mutinex and Tracer for monthly agentic AI marketing mix modeling, projecting a 4-5% revenue lift.

Companies:Mutinex

Mutinex

Mutinex announces GrowthOS On-Demand, a self-service version of its commercial mix modeling platform.

Companies:Mutinex

B&T

Mutinex launches Self-Serve GrowthOS, a new tier of its commercial mix modelling software for startups and scale-ups, beating Google to market.

Companies:Mutinex

Viral Methods

Detailed article about Hershey's AI-driven marketing mix modeling, highlighting their use of Mutinex and Tracer to improve measurement cadence and decision-making.

Companies:Mutinex

Digiday

Hershey's VP discusses how Mutinex's AI agents enable real-time marketing decisions, with substantial coverage of the partnership.

Companies:Mutinex

India Digital Advertising

Analysis of Hershey's AI transformation in marketing, featuring their use of Mutinex and Tracer for faster, data-driven budget allocation.

Companies:Mutinex

Mumbrella

Mutinex co-founder Henry Innis argues that proposed removal of CGT discount would harm startups like Mutinex, potentially forcing the company to relocate operations to the US.

Companies:Mutinex

Complete AI Training

Hershey launches a real-time AI marketing system built with Mutinex and Tracer, enabling overnight budget recommendations.

Companies:Mutinex

DesignRush

Hershey launches AI marketing system with Mutinex and Tracer for real-time media optimization, moving from periodic to continuous analysis.

Companies:Mutinex

Complete AI Training

Hershey uses Mutinex's agentic AI to run marketing mix modeling monthly, expecting a 4-5% revenue lift.

Companies:Mutinex

Adweek

Adweek reports that Hershey is partnering with Mutinex and Tracer to modernize its marketing mix modeling using agentic AI. The article substantially discusses Mutinex’s always-on MMM system and multi-agent approach for improving marketing spend decisions.

Companies:Mutinex

B&T

B&T covers Hershey’s partnership with Mutinex to improve real-time marketing decision-making across its large marketing budget. The article includes substantial detail on Mutinex’s AI infrastructure, U.S. momentum, and comments from CEO Henry Innis.

Companies:Mutinex

Mumbrella

Mutinex co-founder Henry Innis provides insights into the competitive landscape of the demand-side platform market, highlighting the conflict between major players.

Companies:Mutinex

Mi-3

Nine is collaborating with econometrics modeling players like Mutinex and Kantar on outcomes-based measurement for TV, indicating Mutinex's involvement in significant industry initiatives.

Companies:Mutinex