Mutinex Headlines

Adweek

Adweek reports that Hershey is partnering with Mutinex and Tracer to modernize its marketing mix modeling using agentic AI. The article substantially discusses Mutinex’s always-on MMM system and multi-agent approach for improving marketing spend decisions.

Companies:Mutinex

B&T

B&T covers Hershey’s partnership with Mutinex to improve real-time marketing decision-making across its large marketing budget. The article includes substantial detail on Mutinex’s AI infrastructure, U.S. momentum, and comments from CEO Henry Innis.

Companies:Mutinex

Mumbrella

Mutinex co-founder Henry Innis provides insights into the competitive landscape of the demand-side platform market, highlighting the conflict between major players.

Companies:Mutinex

Mi-3

Nine is collaborating with econometrics modeling players like Mutinex and Kantar on outcomes-based measurement for TV, indicating Mutinex's involvement in significant industry initiatives.

Companies:Mutinex

B&T

Mutinex has expanded its team by hiring new talent and promoting Peter Photinos to Chief Product Officer, indicating growth and strategic leadership changes within the company.

Companies:Mutinex

Cynopsis

Mutinex, an agentic marketing effectiveness platform, has appointed Mike Finnerty as its new President for the United States. Finnerty previously held a position at TransUnion.

Companies:Mutinex

LBBOnline

Australian and New Zealand ad-tech startups are focusing on helping Chief Marketing Officers (CMOs) justify and protect their marketing budgets. Companies like Springboard, Tracksuit, and Mutinex are developing tools and services to demonstrate the value and effectiveness of marketing spend, aiming to support CMOs in a challenging economic climate.

Companies:Mutinex